Using Triggers to Find Opportunities:
The right change – detected at the right time – means opportunity. The face of market intelligence is changing with the growing use of triggers to fuel growth. Triggers are the ability to detect key changes and insights in your customer and prospect base and leverage them into new opportunities. It is something successful marketing and sales professionals must be able to do to stay competitive. View re-broadcast right now!

Results Driven IT Marketing: Create Demand in the IT Marketplace
Let us walk you through our proven approach to driving ROI with direct marketing tools such as segmentation by technology usage, targeting with market intelligence, prospecting via email, phone, and direct mail all with the convenience of your existing marketing staff and current budget. We call it CiMarketConnect. View re-broadcast right now!

Integrated Direct Marketing: Traditional Spray and Pray is gone
Learn how integrating your direct marketing programs can generate higher response rates, identify your likeliest buyers as well as fill the pipeline. View re-broadcast right now!

Lead Generation: Increasing Sales through Channel Programs
Learn how to create successful lead generation programs to feed your channel partners leads, and how Harte-Hanks has helped Hitachi Data Systems generate a large pipeline through the channel. View re-broadcast now!

Targeting: Better Up Front Targeting Means Faster Back End Closes
Learn how technology vendors are using new targeting strategies to build more efficient and effective programs. Be able to pinpoint large sales opportunities by utilizing technology standards & decision-making intelligence. View re-broadcast now!

Data Cleansing: How to Cleanse your CRM Database to Maximize IT Customer Targeting
Learn the basics of maintaining your CRM system and what it takes to keep leads fresh and actionable. Learn to recognize cross-selling and up-selling opportunities, while reducing the cost of marketing through better targeting. View re-broadcast now!